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Arsenal Labs / Identity system

Arsenal Labs Brand Kit

Mission-focused. Precise. Unmistakable.

Download complete kit
Arsenal Labs amber warfighter mark and wordmark
Logo lockups · Browser icons · Color palette · TypographyBrand guide PDF
01

Logo lockups

Arsenal Labs primary horizontal

Primary horizontal

Dark backgrounds

SVGPNG
Arsenal Labs light-background horizontal

Light-background horizontal

Light backgrounds

SVGPNG
Arsenal Labs stacked

Stacked

Square & portrait formats

SVGPNG
Arsenal Labs wordmark

Wordmark

Text-first placements

SVGPNG
Arsenal Labs monochrome

Monochrome

Single-color reproduction

SVGPNG
Arsenal Labs warfighter mark

Warfighter mark

Icons & compact placements

SVGPNG

SVG files contain outlined lettering and the original high-resolution raster helmet mark.

02

Brand colors

#F69810

Arsenal Amber

Logo mark · emphasis

#050E18

Mission Ink

Primary background · dark lockup

#0B1723

Operations Steel

Secondary surfaces

#E9F0F5

Signal White

Headlines · reversed lockup

#92A0AD

Field Gray

Supporting text

#4FABCD

Telemetry Cyan

Secondary accent · data

Color values
03

Typography

Archivo

Headlines & wordmark / 700–800

IBM Plex Sans

Body & interface / 400–600

IBM Plex Mono

Labels & technical data / 400–500

04

Favicon & app icons

Arsenal Labs 16-pixel favicon16px
Arsenal Labs 32-pixel favicon32px
Arsenal Labs 64-pixel favicon64px

16, 32, 48 & 64 px browser icons · 180 px Apple touch icon · 192 & 512 px app icons.

Download all sizes